The Big Data of Product Photography for eCommerce

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The Big Data of Product Photography for eCommerce

Market Statistics and Trends:

  • The global commercial photography market is worth $5.1 billion.
  • The value of the global eCommerce product photography market is around $129 million.
  • Product photography has the market share of 45% in commercial photography.
  • Nearly 7 in 10 marketers aim to use more images in their future strategies.

Consumer Behavior and Importance of Images:

  • 75% of online shoppers rely on product photos to make purchasing decisions.
  • 90% of people shopping online believe that photo quality is the top priority when buying something.
  • 50% of online buyers feel that having large, clear product photos is more crucial than reading descriptions or reviews.
  • 63% of shoppers think that images are more crucial than the descriptions of the products.
  • 50% of online shoppers say images helped them decide what to buy.
  • 87% of consumers say that product photos are very important when making a purchase decision online.
  • 92% of shoppers say that “clear and detailed images” are the most important features when shopping online.
  • 67% of consumers say that the quality of a product image is “very important” in their purchasing decision.
  • 56% of online shoppers say they would not buy from a website if it had poor product photos.
  • Product photos are the number one reason why people shop online.
  • 90% of consumers consider high-resolution product photos crucial when purchasing online.
  • 5 out of 10 online customers consider high-quality product photos over product descriptions.
  • 9 out of 10 online shoppers consider high-quality product photos one of the most important purchasing factors.
  • 30% of US shoppers decline to purchase products with no visual elements.
  • Nearly 60% of US online buyers check at least 3 to 4 images of a product before buying it.

Impact on Conversion Rates and Traffic:

  • High-quality product photos had a 94% higher conversion rate than low-quality photos.
  • Product pages with photos received 95% more organic traffic than those without.
  • 60% of consumers are likelier to buy from a website with high-quality product images.
  • Product pages with photos attract 95% more organic traffic than pages without images.
  • Products with high-quality photos have a 33% better conversion rate than low-quality product images.
  • Websites that use VR, AR, and 3D product images have a 94% higher conversion.
  • High-resolution product images get 40% more shares on social media.
  • 360-degree product images can boost brand conversion rates by 22%.
  • Brands achieved a 22% increase in their conversion rate after using 360-degree product images.
  • High-resolution product images have a 40% higher chance of being shared on social media.

Effectiveness of Specific Types of Images:

  • 95.6% of eCommerce brands use model photography.
  • 74% of online shoppers say they need to see multiple angles of a product before they make a purchase decision.
  • In one study, 95% of respondents said that color was their number one factor when choosing to purchase an item online.
  • 360-degree product images can boost brand conversion rates by 22%.
  • 63% of shoppers prefer a 360 view of a product before purchasing it.
  • Over 60% of online shoppers found 360-degree spin photography useful.
  • 85% of US and Canadian grocery shoppers are influenced by 360-degree product visuals while purchasing.
  • 91% of Gen Z shoppers often search for updated product visuals from previous customers.
  • 9 out of 10 Gen Z shoppers prefer to purchase products with visual content in the reviews.

Social Media and Shareability:

  • High-resolution product images have a 40% higher chance of being shared on social media.
  • 9 out of 10 online customers always check the product images and videos posted by other users before buying.
  • High-resolution product images get 40% more shares on social media.

Consumer Preferences for Gen Z:

  • 99% of Gen Z shoppers prefer purchasing products that include reviews with visual content.
  • 33% of Gen Z buyers prefer to skip a product with no photos and videos from other customers.
  • 9 out of 10 Gen Z shoppers prefer to purchase products with visual content in the reviews.

Sources: Retail Technology Review, Helium 10, LinkedIn, Wish Pond, Crowdriff, Jeffbullas, Google Consumer Survey, deep-image.ai, GrabOn.

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